LA Times -
After 21 years, the cozy WTA event will
move to a larger stadium in
By Lisa Dillman, Times Staff Writer
The JPMorgan Chase Open, the cozy women's tennis tournament
with a neighborhood feel that has been in
It will be announced today that the WTA tournament is leaving
Traditionally, the outdoor
hard-court event at
Five of the top 10 players in the world were in the draw in 2002, and winners
the last three years were Chanda Rubin, Lindsay
Davenport and Serena Williams.
Dates for 2003 are Aug. 4-10.
The agreement is for five years, with automatic renewal if certain targets are
met, sources said.
"We're married and plan to stay married for a while," said Eric van Dillen, senior corporate vice president at IMG. "It
took a while. We wanted to make sure our title sponsor was OK with it. It was a
pretty big departure from a small boutique, a wonderful little club, to
something completely different.
"With their U.S. Open package, and seeing what the USTA is trying to do in
pulling together the summer [series], they [JP- Morgan Chase] saw the facility
a little farther along the way than just a hole in the ground."
Tim Leiweke, president and chief executive of AEG,
said that recent tours of the
AEG was also willing to make some changes in design and construction to
accommodate its new partners.
"What changed all of their minds -- whether it be
IMG or JPMorgan Chase -- is when they walked through
the facility," Leiweke said.
"They all looked at each other and said, 'We get it.' When you see 8,000
permanent seats that are tight and compact and in a bowl, it's a pretty
extraordinary opportunity."
The
The tennis stadium can seat up to 13,000 and is expected to be ready by July.
Capacity will be 8,000 for the women's event.
Though IMG said about three months ago it was close to a deal with the
Manhattan Country Club to stay for four more years, one never was agreed upon.
Meanwhile, Leiweke continues to work on a combined
summer series, bringing over the men's tournament at UCLA, which is a
considerably tougher assignment.
"This is just the start. There are great things coming," Leiweke said. "This announcement will be the catalyst
for a lot of other events and a lot of other activity.
"We're extremely pleased. In particular, I know many people believed we
would never get it done. I believe it bodes very well for the future of that
tennis facility and the facility as a whole."