PUBLICATIONS
Year: 2010
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December
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Title: The Wine Vault & Bistro: A Case Study,
Publisher: Journal of Business Case Studies,
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January
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Title: Female Sports Celebrities Targeting Female Teenagers: A Content Analysis of Magazine Advertising
Publisher: Journal of Business and Economics Research,
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Year: 2009
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N/A
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Title: Tips on Creating and Managing a Successful Online MBA Program
Co-Authors: Natasa Christodoulidou and Kathy Nelson
Affiliation: CSU Dominguez Hills
Journal: HOSTEUR
Vol: 17
Issue: 1
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Year: 2006
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N/A
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Title: Matching Consumer and Spokesperson Ethnicity and Gender: A Further Examination of Sports Figures as Endorsers
Journal: Academy of World Business Marketing and Management Development Conf., Paris, France, July 10-13
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Year: 2005
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November
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Title: Sports Figures as Endorsers: An examination of the Effect of Consumers Ethnicity and Gender on Advertising Effectiveness
Co-Authors: James Swartz
Affiliation: CSU Cal. Poly Pomona
Journal: Third Annual Conference of the Sport Marketing Association, Nov. 2005
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N/A
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Co-Authors: Dr. James Swartz
Affiliation: Cal Poly - Pomona
Journal: Gender as a Determinant of the Relative Merits of Celebrity Sports Figures in Magazine Advertising Where Sport Marketing Theory Meets Practice: Selected Papers from the Second Annual Conf
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Year: 2004
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November
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Title: Gender as a Determinant of the Relative Merits of Celebrity Sports Figures in Magazine Advertising
Co-Authors: James Swartz
Affiliation: CSU Cal. Poly Pomona
Journal: Second Annual Conference of the Sport Marketing Association, Nov. 2004
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November
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Title: Subprime Mortgage Lending and Exploitative Marketing Strategy
Co-Authors: Stephen Craft
Journal: Proceedings, Society for Marketing Advances 2004 Annual Conference, November 2-6, 2004
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January
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Title: An Alternate Approach to Developing a Total Celebrity Endorser Rating Model Using the Analytic Hierarchy Process
Co-Authors: Cynthia L. Knott
Journal: International Transactions in Operational Research
Vol: II
Issue: I
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Year: 2003
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November
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Title: Choosing Local Celebrity Endorsers: The Affect of Player Statistics on Perceived Attractiveness
Co-Authors: Eric Newman
Journal: Proceedings (Abstract), Sport Marketing Associations Inaugural Meeting, Nov. 2003
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November
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Title: Applications of Brand Extension Meta-Analysis to Marketing Strategy
Co-Authors: Elise Prosser
Journal: International Business & Economics Research Journal
Vol: 2
Issue: 11
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June
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Title: Applications of Brand Extension Meta-Analysis to Marketing Strategy
Co-Authors: Dr. Elise Prosser
Affiliation: University of San Diego
Journal: European Applied Business Research Conference
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May
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Title: Exploitative Segmentation of Vulnerable Consumers in the Subprime Mortgage Lending Market
Co-Authors: Stephen Craft
Journal: AMA Marketing and Public Policy Conference
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Year: 2002
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November
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Title: An Analytic Hierarchy Process Methodology Solution for Celebrity Endorser Decisions in Marketing
Co-Authors: Cynthia L. Knott
Journal: DSI 33rd Annual Meeting Proceedings
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July
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Title: An Alternate Approach to Developing a Total Celebrity Endorser Rating Model Using the Analytic Hierarchy Process
Co-Authors: Cynthia L. Knott
Journal: IFORS
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