Melissa St. James

mstjames@csudh.edu

Biography

Melissa St. James is an Associate Professor of Marketing in the Management and Marketing Department at California State University Dominguez Hills. She earned her Ph.D. from The George Washington University, her MBA from Meredith College, and her BA from The University of Cincinnati. Her varied research interests include wine marketing, celebrity endorsements in advertising, volunteer tourism, online teaching and the history of advertising. She has provided expert witness testimony at trial, numerous interviews in various local and national news media and her work has been published in a number of academic and professional journals.

Courses Taught at CSUDH

MKT 350, Principles of Marketing

MKT 352, Advertising and Promotion Management

MKT 355, Consumer Behavior

MKT 452, Sports and Entertainment Marketing

MKT 500, Marketing Management

MKT 503, International Marketing: Cases and Current Issues

MKT 512, Services Marketing

MKT 555, Consumer Behavior

MKT 560, Brand Management

MKT 595, Special Topics: Women and Minorities in Entrepreneurship

Publications

[Get Adobe Acrobat Reader]