Certificate of Completion in Meeting and Event Planning

 

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The Program
Event Management is a multi-billion dollar industry, growing rapidly, with conferences, meetings, trade shows and social events hosted regularly all over the world. In a recent report on career opportunities, the Bureau of Labor Statistics (BLS) projects meeting, convention, and event planner employment growth of 43.7 percent between 2010 and 2020. In the next seven years it is anticipated that there will be 31,300 more jobs added to the profession. Favorable job prospects (as well as strong job satisfaction scores) help this profession rank in the top tier of The Best Jobs of 2012.

"Really love classes and its professors; having taken the Site Selection Class at the Loews Hollywood was a real live experience... Really grateful for everything learned so far and looking forward for the remaining classes"...Karen Y. Tejeda

Location
All classes are offered on the CSUDH campus located at 1000 East Victoria Street in Carson.
Meeting and Event Planning classes are convenient for people living and working in or near Los Angeles, Torrance, Long Beach, Carson, Compton, El Segundo, Palos Verdes, Manhattan Beach, Hermosa Beach, Redondo Beach, San Pedro, Hawthorne, Gardena, Lakewood, Paramount, Bellflower, Downey, Inglewood and other parts of the South Bay and Southern California.

What You Will Learn
The program provides an overview of the industry and information regarding resources, professional organizations, and career possibilities and answers the following questions:
• How can I become a meeting professional and what are my opportunities?
• What types of jobs are available?
• Should I work for myself or someone else?
• What salary can I expect to make?

Employment Outlookbusiness woman
What positions might this certificate lead to?
• Meeting Planner
• Event Director
• Meeting Coordinator
• Wedding Planner
• Special Event Planner
• Destination Management Planner
• Corporate Planner
• Association Planner
• Independent Meeting Planner

Who Should Attend
Individuals who should attend include:
• Individuals who coordinate meetings, conferences, weddings, fundraisers, sport programs, social functions, or other types of events.
• Individuals who are considering making a career change and seeking a comprehensive introduction to the field of Meeting and Event Planning.
• Employees of the hospitality industry, such as hotel sales and convention service managers, who work with meeting and event planners.
• Those who work in related fields such as entertainment, lighting, audio/visual, sound, and catering who are looking for additional knowledge to further their skills and enhance their competitive edge.

Eligibility Requirements
No prerequisites are required for the certificate. Some experience in meeting and event planning is helpful, but not necessary.

man in meetingSpecial Features
All courses are taught by industry professionals, and are experts at what they do. Our instructors are eager to share their knowledge, and improve the professionalism of the industry. The courses are scheduled for Saturdays for the convenience of working professionals. Most classes are offered on the CSUDH campus located at 1000 East Victoria Street in Carson. Some classes will be held off campus as indicated. Courses are offered for Continuing Education Units (CEUs). Nationally recognized standards govern attendance requirements to earn CEU credit. A permanent record of attendance is established and students may obtain a copy of their transcripts by calling the Records Office at (310) 243-3621.

Certificate Requirements
A Certificate of Completion will be awarded upon the completion of seven required courses, and one elective. Those who do not wish to pursue a certificate may take individual classes. All courses provide Continuing Education Units (CEUs).

Required Courses
Introduction and Fundamentals of Meeting Planning MEX 901
Special Event Management MEX 902
Negotiations and Contracts MEX 903
Site Selection and Inspections MEX 904
Marketing and Promotion/ Financial Management MEX 905
Food & Beverage Management Room Set Ups MEX 906
Audio Visual and Technology Today MEX 907

Elective Courses
(Offered Alternate Semesters)
Planning Global and Incentive Meetings MEX 908
Wedding Planning MEX 909

Non-certificate Course
NMEP 105 Resume Writing and Job Searching and Self Promotion for Event Planners
(Note: NMEP 105 does not count towards certificate)

COURSE DESCRIPTIONS

Introduction and Fundamentals of Meeting Planning (.6 CEUs)
This course provides an overview of the industry and information regarding resources, professional organizations, and career possibilities. Students will learn the step-by-step plans to ensure that their meeting fits the needs of the audience, stays within budget, and remains on time. This class will provide quick tips for success identifying goals and objectives, developing timelines and budgets, and establishing a meeting design. Students will learn to write specifications for the venue, establish registration procedures, manage and evaluate the event.

Topics covered
• Meeting Planning as a career, expectations and opportunities
• Meeting Planner disciplines
• Core Competencies
• Program Design
• Room layouts and formulae
• Resources
• Details, details, details
• Legal issues, ethics and safety

Site Selection and Inspections (.6 CEUs)
Choosing the right site for an event or meeting is an acquired skill. In this course you will learn how to conduct the site inspection, which will result in the selection of a suitable venue.
Topics which will be covered include:
• Your impression upon arriving at the site
• The process of researching sites
• The profile of the group
• How to match the program with the appropriate facilities
• What resources are available to the Meeting Planner
• How to conduct the Site Visit
• What to do if you can’t visit the Site

Marketing and Promotion/Financial Management (.6 CEUs)
A comprehensive budget is the backbone of an event and a dynamic process that occurs from event concept to completion. However, creating a budget can be an overwhelming task that intimidates many planners. This course will demystify the process. You will learn the basic steps to identify the often forgotten hidden charges, discounts and fees that lead to budget over runs, as well as how to prepare and present reports that will impress your management. This course will also cover some of the basics of marketing, types of promotional materials, as well as important tips for working with designers, typesetters, and printers.

Special Event Management (.6 CEUs)
This course will provide you with tools to improve the effectiveness of your special events. Develop your skills as an Event Manager as you identify the potential challenges to a successful event and select appropriate solutions. You will be provided with essential information for success for developing profitable planning strategies, identifying event goals and objectives, working with planning committees, and managing volunteers. You will learn to improve catering quality while maintaining budgets, and how to market your event.

Negotiations and Contracts (.6 CEUs)
To obtain the best contract, it is necessary to learn to negotiate skillfully. This course will help you identify what is negotiable, and how to ask for what your client needs. Specifically, contract clauses and liability issues will be discussed.
The following topics will be reviewed:
• Definition of negotiations and preparation before the process begins
• Tactics one may use
• Knowledge one should have prior to negotiating
• Perceptions planners and suppliers have of one another
• Costs of hotels and profit centers
• Effect of economy on negotiations
• What is negotiable
• Contract inclusions

Audio Visual and Technology Today (.6 CEUs)
Knowledge of audio visual technology has become more critical in this age of computers and electronics. You will learn about the technology which is available, and how to use the equipment effectively. Topics such as teleconferencing, multimedia, and the planning of successful productions will be discussed.

Food and Beverage Management/Room Set Ups (.6 CEUs)
One of the largest expenditures of any meeting is food and beverage. It is also the biggest complaint or compliment given by attendees. Today’s meeting attendees are sophisticated because people today eat out more and therefore, expect more at their meetings. Gone are the days of the deli plate! In this course you will learn how to select food and beverage items as well as what to select to fit your attendees’ needs. Working with the catering manager or chef can result in unique and special menus that surpass the expectations of your attendees. Special diets are very popular today. Are you required to handle them? What are the trends and how can you fit them into your budget? What type of service and room set is best for you to reach your goals? How can you serve healthy but tasty? This class includes many tips from the top chefs in the industry.

Planning Global and Incentive Meetings (.6 CEUs)
• How to deal with the languages & money issues
• How to find suppliers
• How to make incentive different from a “typical” tour
This course provides insights into implications of planning global & incentive meetings, including: politics, culture, current affairs, etiquette & protocol; recognizing differences in language & communication, legal & financial matters culinary choices, shipping & customs, risk assessment & managing travel; valuing the benefits of vendor & supplier .

Wedding Planning (.6 CEUs)
Wedding planning is an exciting and fast-growing field. Nowadays, many brides — and their mothers — are too busy to devote months of time to planning a wedding. And the modern bride feels that it's very important to host a special day that will be remembered as an event with a unique style and flavor. For these reasons, a growing number of couples now seek the outside assistance of a professional wedding planner. Today 45% of couples getting married in the US hire a wedding planner.
This Course addresses everything you need to know about the art and business of wedding planning. From selecting a venue, creating a guest list, hiring vendors, developing the budget, timelines and to do lists, to creating a beautiful wedding design, we cover everything you need to orchestrate a memorable event.

Resume Writing and Self Promotion for Event Planners
While event planners are great at making other people the star attraction, many have a difficult time promoting themselves or communicating their extraordinary skills to employers. Writing a resume that highlights capabilities and accomplishments is not easy. This class will help define skills, attributes and achievements and present them in a way that is quick and easy to read—a must for the world of Internet communication. Developing confidence and self-promotion is essential to the success of job hunting. Learn the steps to an interview when you can comfortably promote you as a professional event planner. Have the confidence to share your experiences and show how they result in a valued employee (Note: NMEP 105 does not count towards certificate).

meeting“Employment of meeting and conventionplanners is expected to grow 16 percent over the 2008-18 decade, which is faster than the average for all occupations. As businesses and organizations become
increasingly international, meetings and conventions become even more important.”
- U.S. Bureau of Labor Statistics

 

 

 

 

Advisory Board Members
Claudia Brett, CMP, Director, Convention
Center Sales, Los Angeles Convention Center
Mary Lou Cappel, CSUDH
Professor/Coordinator, Recreation & Leisure
Studies, Division of Kinesiology & Recreation,
California State University Dominguez Hills
Marjorie Y. Risinger, CMP
Charmaine Wilkerson, Co-owner, "And Here’s Lilly"

Program Instructors
Marla Harr, CMP, has more than eighteen years of experience in wedding planning, special events and meeting management. Prior to her move to the meeting industry, she was an executive in retail training and development and IT. She is owner of “Celebrations
By Design” and “Business Etiquette International”, Marla is a graduate of Ohio State University and is certified by the Protocol School of Washington® as a business etiquette and international protocol consultant and trainer.

Michael Herman has managed audiovisual departments of the finest hotels in Los Angeles and Santa Monica. As an AV Director he has providing audiovisual services for every conceivable event in addition to working in theater, television and film, including stints at NBC and Universal Studios. Michael has an AA in broadcasting, a BA in broadcasting, and an MBA in Management of the Arts.

Carroll Reuben, CMP, CMM, has been a corporate and association event director for more than 25 years and provides event-consulting services for the corporate, hotel and association industries. Carroll’s presentations provide a straightforward approach to the introduction and fundamentals of meeting planning, event design and delivery, financial management, logistics and technology, as well as professional development and job security. She is a frequent industry speaker and has published several textbooks.

Marjorie Y. Risinger, CMP, has been a meeting planner for 30 years, an instructor in meeting planning for more than 15 years, and a frequent speaker and contributor to the event planning industry. As one of the most knowledgeable people in the industry on the subject of Food and Beverage planning, and having worked with many of the top hotel executive chefs in the country, she stays on the leading edge of trends, sustainable ingredients, and dietary requirements, all the while keeping a close eye on the bottom line.

Gary Rosenberg, CMP, is a Professional Meeting Planner, Consultant & Instructor with GJR & Associates and has 25 years industry experience. In that time he has negotiated hundreds of contracts and has carried out numerous site inspections. He is a past president of the Southwest & Pacific Chapter of the Professional Convention Mgmt. Assoc., and the Southern California Chapter of Meeting Professionals International. Gary is currently serving on the Advisory Board of Convention Planit.

Charmaine Wilkerson is the Director of the Executive Presentation Center for Hewlett Packard. She has been on the management team of three Presidential Inaugurations, the Opening of the Reagan Library, and the Oscars and Emmy's Governor's Ball.

Note: This program utilizes Blackboard, Be sure to get your password and instructions on how to access MyCSUDH when you register. Please log on to Blackboard, print the handouts for Week 1 and bring them to class.

 

Professional Links

Meeting & Event Planning:
American Society of Association Executives
http://www.asaecenter.org

Convention Industry Council
http://www.conventionindustry.org

Meeting Professionals International
http://www.mpiweb.org/cms/mpiweb/default.aspx

International Special Events Society
http://www.ifea.com

Society of Government Meeting Professionals
http://www.sgmp.org