Certificate of Completion in Meeting and Event Planning

 

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THE PROGRAM


Meeting and Event Planning is a multi-billion dollar industry, and corporations are recognizing
the need for meeting planners to hone their skills and to become more proficient at what they
do. Too much money is at stake! Associations raise much of their yearly operating funds from
their annual meeting, and many non-profit organizations raise a high percentage of their funds
from special events.
There are several associations of Meeting Professionals with memberships exceeding 25,000
that are dedicated to the education of meeting and event planners. More and more colleges
and universities are offering certificate programs as well as degree programs in Meeting and
Event Planning.

Location
All classes are offered on the
CSUDH campus located at 1000
East Victoria Street in Carson.
Meeting and Event Planning
classes are convenient for people
living and working in or near Los Angeles,
Torrance, Long Beach, Carson,
Compton, El Segundo, Palos Verdes,
Manhattan Beach, Hermosa Beach,
Redondo Beach, San Pedro, Hawthorne,
Gardena, Lakewood, Paramount, Bellflower,
Downey, Inglewood and other parts of
the South Bay and Southern California.

What You Will Learn
Participants of this certificate program will learn
about career opportunities, and mingle with experts
in all areas of meeting and event planning such as
convention service managers, hotel sales managers,
audio visual equipment providers and production
company representatives. Participants will also work
together on a project to be presented at the
completion of the program.

Employment Outlook
What positions might this certificate lead to?
• Meeting Manager
• Meeting Coordinator
• Event Manager
• Event Coordinator
• Wedding Planner
• Training Director
• Trade Show Manager
• Incentive Travel Manager
• Corporate Travel Manager
• Marketing Manager
• Public Relations Manager
• Executive Assistant
• Administrative Assistant
• National Sales Manager
• Executive Director

Who Should Attend
• Those whose responsibilities include
coordinating conferences, fairs, weddings, fundraisers, sport programs, social
functions, or other types of events.
• Those individuals considering making
a career change and seeking a
comprehensive introduction to the
field of Meeting and Event Planning
• Those working in related fields such as entertainment, lighting, audio/visual, sound,
and catering who are looking for additional knowledge to further their skills and enhance
their competitive edge.
• Those in the hospitality industry who work with meeting and event planners such as
hotel sales and convention service managers.

Elegibility Requirements
No prerequisites are required for the certificate. Some experience in meeting and event
planning is helpful, but not necessary.

Special Features
All courses are taught by industry professionals, and are experts at what they do. Our
instructors are eager to share their knowledge, and improve the professionalism of the industry.
The courses are scheduled for Saturdays for the convenience of working professionals.

Credit
Courses are offered for Continuing Education Units (CEUs). Nationally recognized standards govern attendance requirements to earn CEU credit. A permanent record of attendance is established and students may obtain a copy of their transcripts by calling the Records Office at (310) 243-3645.

Certificate Requirements
A Certificate of Completion will be awarded upon the completion of seven required courses,
and one elective. Those who do not wish to pursue a certificate may take individual classes.
All courses provide Continuing Education Units (CEUs).

COURSES
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Required Courses
Introduction and Fundamentals of Meeting Planning MEX 901
Special Event Management MEX 902
Negotiations and Contracts MEX 903
Site Selection and Inspections MEX 904
Marketing and Promotion Financial Management MEX 905
Food & Beverage Management
Room Set Ups MEX 906
Audio Visual and Technology Today MEX 907

Elective Courses
(Offered Alternate Semesters)
Planning Global and Incentive Meetings MEX 908
Wedding Planning MEX 909

Enrichment Course
Resume Writing and Self Promotion for Event Planners NMEP 105
(Note: does not count toward certificate)

Advisory Board Members
Barry A. Berlin, Vice President, Sports and
Entertainment, Wolfgang Puck Catering and Events
Claudia Brett, CMP, Director, Convention Center
Sales, Los Angeles Convention Center
Mary Lou Cappel, CSUDH Professor/Coordinator,
Recreation & Leisure Studies/Travel & Tourism,
California State University Dominguez Hills
Linda Hilton, Director of Sales, Hilton Sales Worldwide
Marjorie Y. Risinger, CMP, Partner, Rosenberg & Risinger
Charmaine Wilkerson, Co-owner, "And Here's Lilly"

Program Instructors
Marjorie Y. Risinger, CMP, is a partner in Rosenberg & Risinger, The Meeting Professionals. She has been a meeting planner for 25 years, and an instructor for Meeting Professionals International, IAEM, PCMA, HSMAI, and LABTA.

Charmaine Wilkerson owns "And Here's Lilly", a full event production company specializing in corporate and social events. She has been on the management team of the last three Presidential Inaugurations, the Opening of the Reagan Library, and the Oscars and Emmy's Governor's Ball.

Gary Rosenberg, CMP, is a partner in Rosenberg & Risinger, The Meeting Professionals and has
20 years of industry experience. He serves on the Board of Directors of the Southwest & Pacific Chapter of the Professional Convention Mgmt. Assoc., is a past president of the Southern
California Chapter of Meeting Professionals International.

Carroll Reuben, holds the Certificate in Meeting Management designation (CMM). She has been
a corporate event director for more than 25 years, specializing in high technology events and
trade shows. She received the MPI Global Paragon Award for the Best Meetings in 2000.

Michael Herman has managed audiovisual departments of the finest hotels in
Los Angeles and Santa Monica.

Marla Harr, CMP, was the winner of MPI's 2000 Global Paragon Award for
excellence in meeting planning. She has over 12 years experience in wedding
consulting, special events and meeting planning.

David W. Finch, CMP is Manager of Meetings & Trade Shows at Amgen, Inc. in
Thousand Oaks, CA with 19 years experience as an association, independent and
corporate meeting planner. He is a certified meeting professional (CMP) and has planned
meetings, trade shows, and special events in over 30 countries in North and South America, Europe, Asia and the Middle East. He is serving his fourth term on the board of directors
of Meeting Professionals International Southern California Chapter.

COURSE DESCRIPTIONS
Introduction and Fundamentals of Meeting Planning
.6 CEUs
This course will answer the following questions: How can I become a meeting professional and what are my opportunities? What types of jobs are available? Should I work for myself or someone else? What salary can I expect to make?
This course will also provide an overview of the industry, and information regarding resources, professional organizations, and career possibilities.
Learn the step-by-step plans to assure that your meeting fits the needs of the audience, creates an environment for learning, stays within budget, and remains on time. This class will not only explain the process, but will provide quick tips for success with identifying goals and objectives, developing timelines and budgets, and establishing a meeting design. You will learn to write specifications for the venue, establish registration procedures, and manage and evaluate the event.

Site Selection and Inspections
.6 CEUs
Choosing the right site for an event or meeting is an acquired skill. In this course you will learn
how to conduct the site inspection, which will result in the selection of a suitable venue. Resources that are available for selecting sites will be discussed, as will the steps required to write the RFP.
Note: This class is held off-campus, and students must check with registration
at
310.243.3729 regarding the location.

Special Event Management
.6 CEUs
This course will provide you with tools to improve the effectiveness of your special events. Develop your skills as an Event Manager as you identify the potential challenges to a successful event and select appropriate solutions.
You will be provided with essential information for success for developing profitable planning strategies, identifying event goals and objectives, working with planning committees, and managing volunteers. You will learn to improve catering quality while maintaining budgets, and how to market your event.

Negotiations and Contracts
.6 CEUs
To obtain the best contract, it is necessary to learn to negotiate skillfully. This course will help you identify what is negotiable, and how to ask for what your client needs. Specifically, contract clauses and liability issues will be discussed.

Marketing and Promotion/Financial Management
.6 CEUs
This course will teach you the basics of how to market your event and how to manage your finances. You will learn to set timelines for meeting promotion, how to establish the budget and cash flow, and how to set registration fees. Types of promotional materials will be discussed, as well as important tips for working with designers, typesetters, and printers.

Audio Visual and Technology Today
.6 CEUs
Knowledge of audio visual technology has become more critical in this age of computers and electronics. You will learn about the technology which is available, and how to use the equipment effectively. Topics such as teleconferencing, multimedia, and the planning of successful productions will be discussed.

Food and Beverage Management/Room Set Ups
.6 CEUs
Food and beverages are essential to making an event a success, as is an appropriate room set up. In this course you will learn to work with the catering department to develop exciting and healthy menus, and how to determine the appropriate set up of a room. Tips and tricks for staying within the budget, and the importance of record keeping will be discussed.

Wedding Planning
.6 CEUs
Planning a wedding can be a stressful time for brides, grooms, and their families. This course is designed on five proven planning steps. It is the process, the smooth and timely completion of these steps that ensures a successful and perfect wedding day.
• Designing the wedding
• Develop a workable budget
• Guidelines for vendor selection
• Planning: creating a "to do list" and wedding weekend agenda

Resume Writing and Self Promotion for Event Planners
While event planners are great at making other people the star attraction, many have a difficult time promoting themselves or communicating their extraordinary skills to employers. Writing a resume that highlights capabilities and accomplishments is not easy. This class will help define skills, attributes and achievements and present them in a way that is quick and easy to read—a must for the world of Internet communication. Developing confidence and self-promotion is essential to the success of job hunting. Learn the steps to an interview when you
can comfortably promote yourself as a professional event planner. Have the confidence to share your experiences and show how they result in a valued employee.
(Note: This course does not count towards the Certificate of Completion in Meeting and Event Planning.)

Professional Links

Meeting & Event Planning:
American Society of Association Executives
http://www.asaecenter.org

Convention Industry Council
http://www.conventionindustry.org

Meeting Professionals International
http://www.mpiweb.org/cms/mpiweb/default.aspx

International Special Events Society
http://www.ifea.com

Society of Government Meeting Professionals
http://www.sgmp.org