CSU Chancellor's Office Approves Grant Proposals to Develop Annual Fund, Comprehensive Giving Programs
Two CSU Dominguez Hills grant proposals were approved by the CSU Chancellor’s Office for furthering philanthropic support for the University and for the development of an Annual Fund. A Capacity Grant of $50,000 has been designated for enhancements toward the University’s annual fund operations. Elements within this grant call for the increase of unrestricted dollars, providing opportunities for donor recognition, developing a set of fundraising volunteers, identifying new donors, and creating a pipeline to engage high-level supporters. A Mini-Grant of $7,000 will go toward a prospect identification and management program to identify alumni, parents and friends as potential supporters of CSU Dominguez Hills.
Greg Saks, associate vice president for development, University Advancement, emphasizes how the Mini-Grant will be a great help in being able to have better interactions with donors and enhance their philanthropic experience with CSUDH.
“Through these funds we will work to create a system that allows different members of the University community to communicate effectively on all areas of donor management. This should allow us to work smarter, and hopefully more efficiently,” he says.
While CSUDH does have an annual fund, the Capacity Grant for $50,000 will allow for further development of areas that motivate giving. According to Saks, who authored the grant proposal, “it is well known that giving clubs, donor recognition, and the utilization of volunteers have always been very effective ways to develop giving programs. This grant will allow us to grow these areas as well as use the creativity that exists on campus in the development of direct mail and a revamping of the phone campaign.”
“A large part of annual fund is using best practices from other universities, but in this competitive philanthropic world, you need to be creative and think out of the box,” he explains. “This grant allows us the flexibility to try some different approaches in finding that one thing that will motivate someone to give.”
Saks underscores how these two grants work well together.
“An annual fund starts the pipeline of donors to CSUDH by allowing our alumni, parents and friends the opportunity to give at all levels in an unrestricted fashion or to the area of their interest. The Mini-Grant will provide our University the resources to provide even greater focus toward the interest of our donors. With these two grants working in concert, there is a whole new set of opportunities that can open.”
- Joanie Harmon