Frank Paine (Class of ’74, B.A., studio art; ’83, M.P.A.) the director of Instructional Media Services at CSU Dominguez Hills and the man who created the CSUDH logo in the late 1970s, retires this month after a 34-year career at his alma mater. Kirti Celly, associate professor of marketing in the College of Business Administration and Public Policy and Brenda Knepper, director of University Communications and Public Affairs, recently had a conversation with Paine, to gain a better understanding of the university’s brand history and identity.