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Sept. 26, 2003
DH-03 TK 057
Contact: Thomas Knox
(310) 243-3367
tknox@csudh.edu
Kathy Zimmerer
(310) 243-3334
kzimmerer@csudh.edu



FOR IMMEDIATE RELEASE

MEDIA ADVISORY

CSU Dominguez Hills Relives the Psychedelic 1960s
Through “Feelin’ Groovy: Rock and Roll Graphics 1966-1970”
Art Exhibit

Carson, Calif. – California State University, Dominguez Hills (CSUDH) will relive the psychedelic 1960s during a special art exhibit, “Feelin’ Groovy: Rock and Roll Graphics 1966-1970” in the University Art Gallery. This colorful exhibit will be on display beginning Oct. 22 through Nov. 30. An opening reception for artist, John Van Hamersveld will be held on Oct. 22 from 6 to 8 p.m. in conjunction with the exhibit opening at 7 p.m. Hamersveld designed albums for many musical groups including the Beatles, the Rolling Stones, Kiss, Blondie and Jefferson Airplane.

The 1960s are remembered for many things, but perhaps nothing as memorable as the new wave of rock bands that emerged on the music scene from the streets of the Haight-Ashbury district of San Francisco. Many of these musical groups were personified by the psychedelic posters that advertised their concerts. “Feelin’ Groovy: Rock and Roll Graphics” explores the vivid colors, obtuse lettering, and imagery of these posters ranging from the sensuous to the bizarre.

At least 100 handbills and posters tracing the development of the psychedelic art style are part of the exhibit. The posters will showcase the influence of Art Nouveau, Pop and Op Art, and how they intersected with the American free-speech tradition of political and social pamphlet lettering to create new art forms.

“Posters played an important role in the promotion and evolution of popular entertainment during this period in American music history,” said Kathy Zimmerer, director of the University Art Gallery. “While the 1960s is recognized as the golden age of the rock poster, it was also one of the great periods of poster art generally, and its impact on advertising and graphic design is still felt 30 years later,” Zimmerer said.

“Feelin' Groovy,” a program of ExhibitsUSA, a national division of Mid-America Arts Alliance, is generously supported by the John S. and James L. Knight Foundation, the James Irvine Foundation, Phillips Petroleum Corporation, the Louis and Elizabeth Flarsheim Trust, Sprint, The William T. Kemper Foundation, the National Endowment for the Arts, the National Endowment for the Humanities, the Samuel H. Kress Foundation, the H & R Block Foundation, the Cooper Foundation, the Richard Florsheim Art Fund, the Embassy of Australia, Washington, D.C. and the state arts agencies of Arkansas, Kansas, Illinois, Missouri, Nebraska, Oklahoma, and Texas.

The University Art Gallery is open Monday through Thursday, 9:30 a.m. to 4:00 p.m. Admission is free. CSUDH is located at 1000 E. Victoria Street in Carson near the Harbor/Artesia Freeway Interchange. Visitor parking permits may be purchased for $2 at the yellow dispensing machines at the front of each campus lot.

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