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Dec. 10, 2004
DH 04 PH068
Contact: Pamela Hammond
(310) 243-2001
phammond@csudh.edu

MEDIA ADVISORY

Cal State Dominguez Hills Students
Create Ad Campaign for the Peace & Joy Center

CARSON, Calif. – California State University, Dominguez Hills advertising copywriting students test what they learned all semester by taking on a non profit organization, the Peace & Joy Care Center, as a client. The center assists victims of domestic violence. The goal of the students’ project was to provide an advertising campaign that would raise awareness on domestic violence through collaborative and mutually educational consulting services.

WHO: Communications/advertising students at Cal State Dominguez Hills and
The Peace and Joy Care Center

WHAT: Advertising Copywriting students present their advertising campaign to the Peace & Joy Care Center, dedicated to raising awareness about domestic violence.

WHERE: Loker Student Union
California State University, Dominguez Hills
1000 E. Victoria St., Carson 90747

WHEN: Saturday, Dec. 11, 12 noon – 2 p.m.
.

CSUDH advertising professor Chris Russo said: “I wanted students to walk away with a memorable experience,” said “Through community and philanthropy efforts, students would implement what they have learned and contribute towards a greater cause.”

Students get a chance to present their campaign to Peace & Joy during a ceremony at the CSUDH Campus. Julie Ruiz Raber, Carson City Council and James E Lyons, president for CSUDH campus are among some of the expected attendees.

“ I am pleased that I got the chance to play a part in such a memorable experience that shines the light on universal issue, domestic violence” said Janelle Hartley, Advertising Copywriting student at CSUDH. “After this experience I know I won’t just close the book and forget what I learned”.

The Peace & Joy Care Center was founded by Wilma Wilson in 1994 and is the oldest established shelter in Carson. Dedicated to providing shelter and supportive services for victims of domestic violence and their children, Peace & Joy Care Center has improved the lives of thousands of individuals. For its significant contributions, the Center has received many awards and accolades for its efforts. The Peace & Joy Care Center is a non-profit based organization. 501 ©(3) For more information on how you can support the Center, please call (310) 763-7730.

Contact: Chris Russo (310) 892-5944
chris.russo@la.ddb.com

Contact: Janelle Hartley – (310) 902-5300
janellepr4u@yahoo.com

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