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March 23, 2004
DH-02 TK 024
Contact: Thomas Knox
(310) 243-3367



Media Advisory

California State University, Dominguez Hills Celebrates
César E. Chávez Tardeada Luncheon

Carson, CA – California State University, Dominguez Hills (CSUDH), celebrates the legacy of César Chávez during the 4th Annual César E. Chávez Tardeada on Thursday, March 25, in the Grand Hall of the Loker University Student Union. The 2004 Aguila Negra Awards will be presented in conjunction with the Tardeada. The event will be held from noon – 2 p.m.

Sponsored by the Cal State University Dominguez Hills Latino Faculty/Staff Association (LFSA), the Tardeada and awards luncheon serves the campus and nearby communities by bringing together people who promote the ideals of this legendary activist.

One of America’s most celebrated voices for the rights of the oppressed; Chávez was guided by the simple principles of honor, dignity and equal access to the pursuit of happiness.

Denna Sanchez, Ph.D., clinical psychologist at CSUDH and co-chair of the luncheon awards nominating committee, believes the history of America’s labor movement is closely associated with the life work of Chávez who embodies the term “people’s hero”.

“César Chávez dedicated his life to raising consciousness and improving the horrific conditions of the migrant farm workers,” Sanchez said. “He is particularly important to the Latino community because he is one of the few recognized Latino leaders. But his humanity, dedication, and peaceful efforts can be appreciated and respected by all. He is a true American hero.”

Chávez is universally recognized as a political and spiritual leader for migrant farm workers and is credited with bringing unionized representation to poor immigrants who were historically abused and denied fair wages and humane working conditions by large agricultural producers. Born near rural Yuma Arizona in 1927, Chávez left school at an early age to join family members as they labored in California’s rich farmlands. Over time, he became increasingly active by protesting against inhumane conditions and low wages routinely paid to migrant farm workers.

The LFSA will distribute awards in the categories of Community Service, Educación, Justicia e Igualdad (Education, Justice and Equality) and Student Leadership. Faculty members and students nominated individuals whose personal commitments to social justice, self-sacrifice, educational equality and improving conditions for the poor and disenfranchised parallel those of César Chávez.

CSU Dominguez Hills is home to more than 13,000 students pursuing bachelor’s degrees in 43 undergraduate majors and master’s degrees in 19 fields. For more information, visit the university’s Web site at,

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Last updated Wednesday, March 24, 2004, 4:23 pm, by Stephanie Brown (sb)