Colors

Color Palette

The CSUDH Brand color palette uses the university’s recognized school colors and integrates them into the design of print and digital materials. Using the CSUDH color palettes helps to create a consistent, distinctive look and feel. The palette is also developed to complement the CSU systemwide brand program.

While there is some flexibility to mix these colors, the palette should remain light, clean, and contemporary, with lots of white space.

To ensure the consistency of the university’s visual identity, Pantone Matching System (Pantone or PMS) specifications for each color are provided. Use the CMYK, RGB, or HEX values equivalent to the PMS colors for four-color printing applications and digital applications.

Primary Palette

CSUDH Branding Color Burgundy

BURGUNDY
Pantone 209 C

Print
P 66-16 C
C=0, M=100, Y=41, K=58

Screen
HEX #860038
R=134, G=0, B=56

DO NOT use lighter tints
of Burgundy

CSUDH Branding Color Yellow

YELLOW
Pantone 124 C

Print
P 10-8 C
C=0, M=27, Y=100, K=0

Screen
HEX #EFBA08
R=239, G=186, B=8

CSUDH Branding Color Gray

GRAY
Pantone Cool Gray 9 C
or black at 75%

Print
Pantone Cool Gray 9 PC
C=56, M=46, Y=44, K=10

Screen
HEX #75787B
R=117, G=120, B=123


Secondary Palette

CSUDH Branding Color Cyan

CYAN
Pantone 312 C

Print
P 118-7 C
C=88, M=0, Y=13, K=0

Screen
HEX #009DBB
R=0, G=157, B=187

CSUDH Branding Color Navy

NAVY
Pantone 302 C

Print
P 111-16 C
C=100, M=35, Y=0, K=60

Screen
HEX #00416D
R=0, G=65, B=109

CSUDH Branding Color Turquoise

TURQUOISE
Pantone 7466 C

Print
P 121-8 C
C=100, M=0, Y=29, K=0

Screen
HEX #00B3C5
R=0, G=179, B=197


Accent Palette

CSUDH Branding Color Purple

PURPLE
Pantone 526 C

Print
P 91-16 C
C=64, M=100, Y=0, K=14

Screen
HEX #69287D
R=105, G=40, B=125

CSUDH Branding Color Green

GREEN
Pantone 367 C

Print
P 157-8 C
C=48, M=0, Y=100, K=0

Screen
HEX #92C83E
R=146, G=200, B=62

CSUDH Branding Color Orange

ORANGE
Pantone 7578 C

Print
P 34-15 C
C=0, M=67, Y=87, K=12

Screen
HEX #D56939
R=213, G=105, B=57


Neutral Palette

CSUDH Branding Color Black

BLACK

Print
C=0, M=0, Y=0, K=100

Screen
HEX #000000
R=0, G=0, B=0

CSUDH Branding Color Black

RICH BLACK

Print
For large areas of coverage
C=90, M=80, Y=80, K=100

CSUDH Branding Color White

WHITE

Print
C=0, M=0, Y=0, K=0

Screen
HEX #FFFFFF
R=225, G=225, B=225

Cool gray color range or % of black
CSUDH Branding Color swatches range of cool grays

Resources