Social Media Strategies and Content Marketing

(Formerly Convergence Media) Certificate of Completion

Course Descriptions, Schedule & Costs

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CSUDH's instructor-led Social Media Strategies & Content Marketing program is conducted live online, using Zoom and the Blackboard Learning Management System. Live virtual class sessions will be conducted at the day/time indicated in the program schedule. Attendance and participation via Zoom at all class sessions is required.

The Certificate Program

The online Certificate of Completion will prepare an individual with the fundamental knowledge and skills necessary for creating a social media campaign.

What You Will Learn

Upon successful completion, students will be able to:

  • Use tools and techniques for developing a social media campaign.
  • Recognize the importance of graphic design in a successful social media campaign
  • Avoid the pitfalls that can derail a social marketing campaign
  • Demonstrate knowledge of the process for branding.
  • Create a successful campaign for product or service marketing, politics or social movements.
  • Develop a portfolio of content for a social media campaign.

The Location

All classes are held online.

Employment Outlook

Courses are designed to prepare participants for positions that require knowledge of converging media:

  • Social Media Director
  • Advertising, Promotions, or Marketing Manager
  • Crafters and Fine Artists
  • Editors
  • Graphic Designers
  • Producers and Directors
  • Public relations specialists
  • Reporters, Correspondents, and Broadcast News Analysts
  • Writers and Authors

Who Should Attend

Professionals who need to know how social media can be used for marketing and advertising.

Eligibility Requirements

Limited computer experience is needed to take these courses. You are required to have a laptop or tablet that you can bring to each class.

Certificate Requirements

A Certificate of Completion will be awarded upon the completion of five required courses. All courses provide Continuing Education Units (CEUs). Prerequisites are listed with the description of each class. Coursework of registered students will be recorded on a permanent CSUDH transcript.

Required Courses

  Out of work and need training? This program is approved for funding through the Workforce Investment and Opportunity Act.
Visit the America's Job Center website for more information.

Digital Certificate Request

A Certificate of Completion is awarded upon successful completion of the required courses.

Note: Once you have completed all the required courses, you may request your certificate via our online application. The processing time is approximately 6-8 weeks from the time of submission, and includes both a digital certificate link and a printed physical certificate.

Apply to Receive the Certificate ►

FAQs

How long does the certification program take to complete?

The program consists of 5 courses totaling about 48 hours of instruction.

What will I learn from the program?

You will learn all about topics having to do with viral momentum, distributing content across social media platforms, identifying your audience and connecting/building them into a community.

Who should take the course?

Business owners interested in learning how to promote professional ventures or anyone interested in the following fields:

  • Social Media
  • Government Affairs
  • Public Relations 
  • Publishing 
  • Journalism
  • Advertising 
  • Education 
  • Marketing
  • Graphic Design

What type of content will the program help me create?

You will be creating content that is specifically designed to inspire positive responses and encourages engagement with targeted audience.

 

Instructor Profile

Catherine ClinchCatherine Clinch is a longtime WGA member and former Board of Directors member and seasoned TV veteran, Catherine's produced script credits include: Hunter, Jake & The Fatman, Knight Rider, Love Boat, Hart to Hart, Foul Play, True Confessions, and, most recently, Rescue Bots. She has taught as an adjunct assistant professor in advanced video production, screenwriting, convergence media and communication theory at California State University Dominguez Hills. She was Associate Publisher of Creative Screenwriting Magazine and was a key organizer of the first five years of Screenwriting Expo.

She writes for Cultural Weekly and Studio System News, exploring media and technology - from mobile and apps to games, second screen and online digital - and blogs for The Huffington Post. Catherine serves as a media strategy and content advisor for companies through her consultancy Media Grazing. In the past two years, she has participated in 14 Hackathons and won prizes for her app inventions at five of them. Catherine has also been awarded two US Patents for inventing a new form of mobile entertainment.

University of South Florida
· B.A. Theatre/Film
· M.A. Speech Communications

 Connect with Mrs. Clinch via email at catherine@catherineclinch.com or:
https://www.linkedin.com/in/catherineclinch ►

  COVID VACCINATION SELF-CERTIFICATION IS REQUIRED FOR ALL REGISTERING CEIE STUDENTS! 

Please visit our How to Self-Certify Instructions for assistance ►

  Campus Operations Regarding COVID-19:

CSUDH Extended Education is continuing to provide quality programs during the current COVID-19 health situation. In the interest of safety, our office is limiting communication to online and phone communications. We are answering questions via phone, LiveChat on our website, through Facebook Messenger, and via email at learn@csudh.edu. We do experience high call volumes in our Registration Office during peak call times (8am-11am), and are less busy in the afternoon.

For more information, visit the CSUDH Toros Together website. We thank you for your patience & understanding during this time, and stay safe!

 Information & Registration

There are no prerequisites for enrollment and no admission process. When you're ready to register for courses, call 310-243-3741 (Option 1). If you have previously taken a class at CSUDH, you can register at myCSUDH (https://my.csudh.edu).

The deadline to enroll for courses for most certificate programs is FOUR (4) BUSINESS DAYS or earlier before the class begins; please check the Course Schedule for the program to ensure that you can enroll on time.

Have other questions?
Check this program's FAQs (if provided), or simply call: 310-243-2075, email: learn@csudh.edu, or use our LiveChat ↘ to ask questions or leave a detailed message regarding this program.