Social Media Strategies and Content Marketing

(Formerly Convergence Media) Certificate of Completion

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The Certificate Program

The Certificate of Completion will prepare an individual with the fundamental knowledge and skills necessary for creating a social media campaign.

What You Will Learn

Upon successful completion, students will be able to:

• Use tools and techniques for developing a social media campaign.
• Recognize the importance of graphic design in a successful social media campaign
• Avoid the pitfalls that can derail a social marketing campaign
• Demonstrate knowledge of the process for branding.
• Create a successful campaign for product or service marketing, politics or social movements.
• Develop a portfolio of content for a social media campaign.

The Location

All classes are offered at California State University, Dominguez Hills in Carson. Classes are convenient for people living and working in or near Los Angeles, Torrance, Long Beach, Carson, Compton, El Segundo, Lomita, Harbor City, Palos Verdes, Manhattan Beach, Hermosa Beach, Redondo Beach, San Pedro, Lawndale, Hawthorne, Gardena, Westchester, Ladera Heights, Lakewood, Paramount, Bellflower, Downey, Inglewood, Wilmington, and other parts of the South Bay and Southern California.

Employment Outlook

Courses are designed to prepare participants for positions that require knowledge of converging media:

• Social Media Director
• Advertising, Promotions, or Marketing Manager
• Crafters and Fine Artists
• Editors
• Graphic Designers
• Producers and Directors
• Public relations specialists
• Reporters, Correspondents, and Broadcast News Analysts
• Writers and Authors

Who Should Attend

Professionals who need to know how social media can be used for marketing and advertising.

Eligibility Requirements

Limited computer experience is needed to take these courses. You are required to have a laptop or tablet that you can bring to each class.

Special Features

All classes are offered on the CSUDH campus in Carson. Wi-fi will be available for use by students.

Certificate Requirements

A Certificate of Completion will be awarded upon the completion of five required courses. All courses provide Continuing Education Units (CEUs). Prerequisites are listed with the description of each class. Coursework of registered students will be recorded on a permanent CSUDH transcript.

Required Courses

• JMX 901 - Introduction to Convergence Media, Marketing & Advertising
• JMX 902 - Graphics and Social Media
• JMX 903 - Journalism, Entertainment, and e-Commerce
• JMX 904 - Social Cause Marketing & Community Building
• JMX 905 - How to Make Anything Go Viral