Professor
(310) 243-1039
Dr. Bing Xu is an associate professor of Marketing at California State University, Dominguez Hills. Her research focus on new product development, cross-cultural consumer behavior, marketing strategy and advertising. She has published in Journal of Global Marketing, Journal of Research in Interactive Marketing, Marketing Education Review, Journal of Strategic Innovation and Sustainability, Marketing Management Journal, Journal of Promotion Management, Small Business Institute Journal and etc.
MKT 454, Marketing Research
SEH 348, Principles of Travel & Tourism
View the curriculum vitae for Professor Xu.
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