Bing Xu

Bing Xu's headshot


(310) 243-1039



Dr. Bing Xu is a professor of Marketing at California State University, Dominguez Hills. Her research focuses on new product development, cross-cultural consumer behavior, marketing strategy, branding, and advertising. She has published in Journal of Product and Brand Management, Journal of Global Marketing, Journal of Research in Interactive Marketing, Marketing Education Review, Journal of Strategic Innovation and Sustainability, Marketing Management Journal, Journal of Promotion Management, Small Business Institute Journal, etc.


Courses Taught at CSUDH

MKT 350, Principles of Marketing 

MKT 454, Marketing Research

MKT 545, Product Development 

MKT 500, Marketing Management

SEH 348, Principles of Travel & Tourism


Curriculum Vitae

View the curriculum vitae for Professor Xu.



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