Social Media Courses & Schedule

Social Media Strategies and Content Marketing Certificate of Completion

Course Descriptions, Schedule & Costs

 Note: This program utilizes Blackboard. Be sure to get your password and instructions on how to access MyCSUDH when you register.


Social Media Course Schedule

Major: Business  | Program: Convergence Media (Social Media Strategies & Content Marketing ) | * C = Class Cancelled *

Start DateEnd DateCRNDeptCourse TitleMtgsDaysHoursBldg/RmFeeInstructor

Fall 2020

09/12/202009/12/202049389JMX 901Introduction to Convergence Media1Sa 09:00 - 17:00online$150C Clinch
09/19/202009/26/202049390JMX 902Images, Graphic, Platforms and Content2Sa 09:00 - 17:00online$300C Clinch
10/03/202010/10/202049391JMX 903Journalism, Publishing, Entertainment & eCommerce2Sa 09:00 - 17:00online$300C Clinch
10/17/202010/24/202049392JMX 904Politics, Social Causes, Marketing & Community Bldg2Sa 09:00 - 17:00online$300C Clinch
11/07/202011/07/202049393JMX 905How to Make Anything Go Viral1Sa 09:00 - 17:00online$150C Clinch

Spring 2020

Register for Our Next Free Info Session:

01/25/2020, 11am (Reg. #23350) - CSUDH EE-1221 - Parking: Free

Note: Courses for the Spring term are now online 

04/04/202004/04/202023351JMX 901Introduction to Convergence Media1Sa 09:00 - 17:00Online$150C Clinch
04/11/202004/18/202023352JMX 902Images, Graphic, Platforms and Content2Sa 09:00 - 17:00Online$300C Clinch
04/25/202005/02/202023353JMX 903Journalism, Publishing, Entertainment & eCommerce2Sa 09:00 - 17:00Online$300C Clinch
05/09/202005/16/202023354JMX 904Politics, Social Causes, Marketing & Community Bldg2Sa 09:00 - 17:00Online$300C Clinch
05/30/202005/30/202023355JMX 905How to Make Anything Go Viral1Sa 09:00 - 17:00Online$150C Clinch

Summer 2020


* Schedule subject to change; consult with instructor for specific date details | Updated 07/07/2020

Social Media Course Descriptions

JMX 901 Introduction to Convergence Media, Marketing & Advertising

0.6 CEUs | No prerequisites
Build a framework for a media campaign through a social / emotional analysis of user demographics / psychographics on media platforms. Focus on tools and techniques; intellectual property; monetization; predictive models. Begin a portfolio to implement a personal media campaign.

JMX 902 Images, Graphics, Platforms and Content

1.2 CEUs | No Prerequisites
This course covers visual messaging in social media formats; psychological / emotional impact of image elements; tools and applications to create professional quality images. Focus on effective content on each platform; best practices for creation and distribution of your content.

JMX 903 Journalism, Publishing, Entertainment and eCommerce

1.2 CEUs | No Prerequisites
This course covers designing and building a brand and making it marketable through digital content. Students will learn the elements that are required to take a simple idea (i.e. Pokemon) and build it into a social phenomenon.

JMX 904 Politics, Social Cause Marketing and Community Building

1.2 CEU | No Prerequisites
This course covers how convergence media can be used to move the masses to take action toward a desired goal. Micro-topics include propaganda, digital town hall meetings, socially conscious platforms, polling and interview techniques.

JMX 905 How to Make Anything Go Viral

0.6 CEU | Prerequisites: JMX 901, JMX 902, JMX 903 and JMX 904
This course covers the needs and desires that explain why people share content with friends and co-workers, including preparation that must be done prior to launch that enables viral transmission.

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 Required or Recommended Textbooks

Catalog NumberBook TitleISBNBook Author
JMX 901–905NEXT: Reinventing Media, Marketing & Entertainment (required)978-0991496419Dekom, Peter
JMX 901It's Not How Good You Are, It's How Good You Want To Be (required)978-0714843377Arden
JMX 901Radical Careering (recommended)978-1592401505Hogshead
JMX 903Blink (required)978-0316010665Malcolm Gladwell
JMX 904Words That Work (required)978-1401309299Dr. Frank Luntz

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CSUDH Extended Education is continuing to provide quality programs during the current COVID-19 health situation. However, our office will be limiting communication to online and phone communications. We are answering questions via phone, live chat on our website at, through Facebook Messenger, and via email at We are currently experiencing a high volume of calls to our Registration Office during peak call times (8am-11am), and are less busy in the afternoon. We thank you for your patience & understanding during this time, and stay safe!

 Information & Registration

There are no prerequisites for enrollment and no admission process. When you're ready to register for courses, call 310-243-3741 (Option 1). If you have previously taken a class at CSUDH, you can register at myCSUDH (

The deadline to enroll for courses for most certificate programs is THREE (3) BUSINESS DAYS or earlier before the class begins; please check the Course Schedule for the program to ensure that you can enroll on time.

Have other questions?
Check this program's FAQs (if provided), or simply call: 310-243-2075, email:, or use our LiveChat ↘ to ask questions or leave a detailed message regarding this program.