Social Media Courses & Schedule

Social Media Strategies and Content Marketing Certificate of Completion

Course Descriptions, Schedule & Costs


 Note: This program utilizes Blackboard. Be sure to get your password and instructions on how to access MyCSUDH when you register.

YOU MUST ATTEND ALL CLASS SESSIONS TO EARN CREDIT FOR A COURSE, AND YOU MUST COMPLETE ALL REQUIRED COURSES TO EARN A CERTIFICATE.

Social Media Course Schedule

Major: Business  | Program: Convergence Media (Social Media Strategies & Content Marketing ) | * C = Class Cancelled *

Start DateEnd DateCRNDeptCourse TitleMtgsDaysHoursBldg/RmFeeInstructor

Fall 2020

09/12/202009/12/202049389JMX 901Introduction to Convergence Media1Sa 09:00 - 17:00online$150C Clinch
09/19/202009/26/202049390JMX 902Images, Graphic, Platforms and Content2Sa 09:00 - 17:00online$300C Clinch
10/03/202010/10/202049391JMX 903Journalism, Publishing, Entertainment & eCommerce2Sa 09:00 - 17:00online$300C Clinch
10/17/202010/24/202049392JMX 904Politics, Social Causes, Marketing & Community Bldg2Sa 09:00 - 17:00online$300C Clinch
11/07/202011/07/202049393JMX 905How to Make Anything Go Viral1Sa 09:00 - 17:00online$150C Clinch
 

Spring 2020

Register for Our Next Free Info Session:

01/25/2020, 11am (Reg. #23350) - CSUDH EE-1221 - Parking: Free

Note: Courses for the Spring term are now online 

04/04/202004/04/202023351JMX 901Introduction to Convergence Media1Sa 09:00 - 17:00Online$150C Clinch
04/11/202004/18/202023352JMX 902Images, Graphic, Platforms and Content2Sa 09:00 - 17:00Online$300C Clinch
04/25/202005/02/202023353JMX 903Journalism, Publishing, Entertainment & eCommerce2Sa 09:00 - 17:00Online$300C Clinch
05/09/202005/16/202023354JMX 904Politics, Social Causes, Marketing & Community Bldg2Sa 09:00 - 17:00Online$300C Clinch
05/30/202005/30/202023355JMX 905How to Make Anything Go Viral1Sa 09:00 - 17:00Online$150C Clinch
 

Summer 2020

 

* Schedule subject to change; consult with instructor for specific date details | Updated 07/07/2020

Social Media Course Descriptions

JMX 901 Introduction to Convergence Media, Marketing & Advertising

0.6 CEUs | No prerequisites
Build a framework for a media campaign through a social / emotional analysis of user demographics / psychographics on media platforms. Focus on tools and techniques; intellectual property; monetization; predictive models. Begin a portfolio to implement a personal media campaign.

JMX 902 Images, Graphics, Platforms and Content

1.2 CEUs | No Prerequisites
This course covers visual messaging in social media formats; psychological / emotional impact of image elements; tools and applications to create professional quality images. Focus on effective content on each platform; best practices for creation and distribution of your content.

JMX 903 Journalism, Publishing, Entertainment and eCommerce

1.2 CEUs | No Prerequisites
This course covers designing and building a brand and making it marketable through digital content. Students will learn the elements that are required to take a simple idea (i.e. Pokemon) and build it into a social phenomenon.

JMX 904 Politics, Social Cause Marketing and Community Building

1.2 CEU | No Prerequisites
This course covers how convergence media can be used to move the masses to take action toward a desired goal. Micro-topics include propaganda, digital town hall meetings, socially conscious platforms, polling and interview techniques.

JMX 905 How to Make Anything Go Viral

0.6 CEU | Prerequisites: JMX 901, JMX 902, JMX 903 and JMX 904
This course covers the needs and desires that explain why people share content with friends and co-workers, including preparation that must be done prior to launch that enables viral transmission.

Return to Schedule ↑

 Required or Recommended Textbooks

Catalog NumberBook TitleISBNBook Author
JMX 901–905NEXT: Reinventing Media, Marketing & Entertainment (required)978-0991496419Dekom, Peter
JMX 901It's Not How Good You Are, It's How Good You Want To Be (required)978-0714843377Arden
JMX 901Radical Careering (recommended)978-1592401505Hogshead
JMX 903Blink (required)978-0316010665Malcolm Gladwell
JMX 904Words That Work (required)978-1401309299Dr. Frank Luntz

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 Information & Registration

There are no prerequisites for enrollment and no admission process. When you're ready to register for courses, call 310-243-3741 (Option 1). If you have previously taken a class at CSUDH, you can register at myCSUDH (https://my.csudh.edu).

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