The California State University, Dominguez Hills Brand starts with our stories, our enthusiasm, and our optimism about how this university transforms lives.

It is important that we express a consistent voice that clearly communicates what sets us apart from the others. A brand is not just a logo or tagline, it is the overall perception people have when they think of CSUDH and why it matters. Our visual identity is the graphic expression of who we are and what we represent. The visual expression of the CSUDH Brand includes images and photography, graphic elements, and the design approach used to communicate who we are. It has a major role to play in promoting a consistent and positive image of the University. 

The materials found on these pages are meant to serve as your visual and design guideposts for all communications you produce. Use the guidelines, templates, and tools found on these pages to incorporate the CSUDH Brand into university materials.

Brand Overview
This section offers a broad view of the background, development, and purpose of the CSUDH Brand. It features information on everything from the meaning we attempt to convey to the history of the CSUDH logo. You will also find an FAQ answering the most common questions about the CSUDH Brand.

Editorial Style Guide
The guide offers a quick reference to some of the most frequently questioned styles written specifically for CSUDH.

Visual Style
This section presents specific guidelines for the visual expression of the Brand, from approved colors to photographic content and style.

Brand Assets
This is where you will find usable assets that you can download for your own projects, such as CSUDH logos and stationery templates.

Brand Training
Here you can find short brand training videos to educate faculty/staff on the brand guidelines.