Fonts

Branded Typefaces

The typefaces used in university communications are also brand and graphic identifiers and require the same consistency to position Cal State Dominguez Hills as a premier educational institution. Approved typefaces for the university logo and descriptors must not be altered.

Two typeface families, Proxima Nova and Mercury, have been selected for use on CSUDH print communications. These typefaces, a serif and sans serif families, allow flexibility while maintaining a consistent visual character within the whole range of communication materials.

Proxima Nova

Proxima Nova is the primary branding font for the university. This font should be used if your department regularly creates graphic collateral. 

san serif font proxima nova at different font weights

Please contact Information Technology regarding font licensing and installation.


Mercury

Mercury the chosen complimentary serif font. This font is primarily used by the Office of Communications and Public Affairs on select communication pieces.

serif font Mercury at different font weights


Fonts for Correspondence and Reports

If you do not regularly create designed collateral you may not need to install the Proxima Nova or Mercury fonts. Standard fonts can be used and will ensure that your document looks the same if viewed by someone who does not have our custom fonts installed on their computer.

Examples of correspondence include: letters, memos, faxes and interoffice communication documents.  

San Serif Font

Use Arial or Calibri fonts.

Serif Font

Use Times New Roman Font.


Web Fonts

Proxima Nova

Use of this font on the university main website will be available through preset style guides.

Open Sans

Use of Open Sans is acceptable on websites not created in the CM1 content management system that require the use of a non-licensed web font.

Arial

Arial font may be used as an alternate font for digital communications where a standard font choice is required to ensure the collateral displays as intended on the receiver’s computer - for example e-newsletters.