The CSUDH brand represents the connection we have with our students and their families, our faculty and staff, businesses and employers, our partners, supporters, donors, and the communities we serve. Our brand is how these various constituents see, know, and understand our university — on an emotional and personal level, as well as a rational one.
As such, our brand must be consistently communicated, supported, and reinforced with every interaction and at every touch point — across our university and beyond.
These are the pillars upon which our brand is built.
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