Brand Meaning

Brand Meaning

Our Brand Position

The CSUDH brand represents the connection we have with our students and their families, our faculty and staff, businesses and employers, our partners, supporters, donors, and the communities we serve. Our brand is how these various constituents see, know, and understand our university — on an emotional and personal level, as well as a rational one.

As such, our brand must be consistently communicated, supported, and reinforced with every interaction and at every touch point — across our university and beyond.


Our Six Brand Attributes

These are the pillars upon which our brand is built.

  1. CSUDH provides a transformative educational experience that changes students’ lives as well as the lives of their families and communities.
  2. We recognize the financial investment students and their families make, and we provide a clear path to a degree with step-by-step guidance along the way.
  3. Our academic excellence is supported by internships, social engagement, community service, and student research opportunities.
  4. We offer outstanding faculty, academic selection, student lifestyle, and graduate success.
  5. We embrace diversity and view our diverse population as a differentiator and point of pride.
  6. CSUDH fuels the educational, economic, and cultural vitality of the South Bay.